How Photoshop Can Save You Money
I admit it; graphic design is not my area of expertise. But I work in advertising and we work closely with graphic designers on each and every project. And one thing I have learned? Deleting that road sign and adding another inch of water/cliff/sky to the right side of a photo is not an easy task. Often, it’s a task that takes so many hours it makes my head spin when I see the billing and need to explain to my client that we spent 5 hours retouching ONE photo in their print ad.
So when I saw the new Content-Aware features being introduced in the next version of Photoshop, my ears perked up. Content-Aware will save our designers headaches and time; and will save our clients lots of money. A task that may have taken hours is now pared down to minutes, with a few extra touch-ups.
I highly recommend you put this on your list of things to add to your toolbox when it comes out. It may make a significant difference to your design estimates in the coming years.
About the “expert”
Sometimes, just being born into Gen Y can get you coined as a “new media expert” in the workplace. Yes, I’m a classic Gen Y’er who uses Facebook, Twitter and LinkedIn religiously; but that alone does not make me an expert.
What makes me different? I want to learn the strategy behind how to use these tools from a business standpoint. So many people are starting to throw themselves into new media marketing/advertising “just to be there” – without any rhyme or reason. It’s called New Media for a reason. It’s all new to me, too. But I want to learn more. So, while I research Web 2.0 strategies, tools and new ideas, I figured a blog of my ideas and critiques would be more helpful in the long run than a droning Word doc. Hope you find it helpful, too!
