How to Convince the Big Guys That Social Media Matters
Well, if they still don’t believe you, here’s how you can convince your boss that Social Media is here to stay. (And why blocking it in the workplace is senseless.) This video on the Social Media Revolution is so packed full of statistics that it’s hard to come out thinking, “Eh, it’s just kid stuff. It doesn’t affect my business.”
It doesn’t get much easier than this. Just watch the video.
About the “expert”
Sometimes, just being born into Gen Y can get you coined as a “new media expert” in the workplace. Yes, I’m a classic Gen Y’er who uses Facebook, Twitter and LinkedIn religiously; but that alone does not make me an expert.
What makes me different? I want to learn the strategy behind how to use these tools from a business standpoint. So many people are starting to throw themselves into new media marketing/advertising “just to be there” – without any rhyme or reason. It’s called New Media for a reason. It’s all new to me, too. But I want to learn more. So, while I research Web 2.0 strategies, tools and new ideas, I figured a blog of my ideas and critiques would be more helpful in the long run than a droning Word doc. Hope you find it helpful, too!
