Google’s See-through Billboard Campaign
I love interesting, non-traditional media campaigns and thought this was really great. I’m still trying to dig up who it was developed by or what agency was the brainchild for this, but I do know that it was produced for Google Video Germany, and is an outdoor campaign for Google Video using see-through billboards. They just changed the URL to things like “people eating hot dogs” or “people crossing the street” and other things and created a live “video” billboard. The tag – Any Film You Can Imagine – is great.
I love anything that makes people stop, react or interact. Do you see immediate benefits with sales increase? No. Of course not. It’s about image, and getting people talking. It’s about starting a buzz. Word-of-mouth PR. Brilliant.
About the “expert”
Sometimes, just being born into Gen Y can get you coined as a “new media expert” in the workplace. Yes, I’m a classic Gen Y’er who uses Facebook, Twitter and LinkedIn religiously; but that alone does not make me an expert.
What makes me different? I want to learn the strategy behind how to use these tools from a business standpoint. So many people are starting to throw themselves into new media marketing/advertising “just to be there” – without any rhyme or reason. It’s called New Media for a reason. It’s all new to me, too. But I want to learn more. So, while I research Web 2.0 strategies, tools and new ideas, I figured a blog of my ideas and critiques would be more helpful in the long run than a droning Word doc. Hope you find it helpful, too!
